Mio is a name synonymous with high-quality handheld computing and satellite navigation. Mio is a trademark of MiTAC International Corporation, the parent company of MiTAC Europe Ltd. Mio, and other trademarks of MITAC International Corporation are very valuable as they represent excellence and consistent quality. ("Mio Trademarks") This page contains detailed information about how to reference Mio Trademarks in different scenarios.
For the purposes of these guidelines, Mio Trademark(s) shall include all registered or unregistered trademarks and service marks (such as words, names, symbols, devices, slogans, or combination of these) owned by MiTAC International Corporation, including but not limited to the trademarks and service marks listed on the Mio Trademarks List.
Referencing Mio Trademarks in Text
Proper use of Mio Trademarks is important. You may use Mio Trademarks or product names to refer to Mio products and services provided you follow these guidelines. Your use must not mislead consumers as to any MiTAC Europe sponsorship, affiliation, or endorsement of your company, or your products or services.
When referencing Mio software and products, apply the appropriate trademark symbols in accordance with the list of current Mio trademarks.
Mio and MiTAC Europe
MiTAC Europe sells its products under the Mio brand.
MioWORK™ Product Names
When writing about products from the MioWORK™ brand, the correct way is to use the complete MioWORK™ trademark followed by the model number. You can also refer to the product simply by its model number.
Correct: MioWORK™ A100
Incorrect: Mio A100
Use Mio Trademarks as Modifiers
Set Mio trademarks apart from other words or nouns they modify. The common way to do this is to capitalize the product name and use the appropriate trademark symbol and appropriate descriptor. You may also underline, italicize, or bold the name. Examples:
Correct: Before you install the MioMap™ navigation software...
Incorrect: Before installing MioMap™ programs you can...
Do Not Use Mio trademarks in Possessive or Plural Form
Mio trademarks should never be used in the possessive or plural form, but should be introduced as a proper adjective followed by an appropriate descriptor.
Correct: It was easy to get there using MioMap™ navigation software.
Incorrect: He loaded several MioMaps into his handheld device.
Guidelines for Advertising Collateral, Marketing, and Product Packaging
You may reference the names of Mio products and services on packaging, web sites, and in advertising materials to indicate your product's compatibility with a specific Mio product or service, provided the reference complies with the guidelines herein and the specifications below.
- * You may use Mio Trademarks in referential phrases such as "Works with MioMap™", "Runs on MioWORK™ Z100"," and "For use with MioWORK™ A100".
- * Do not use any Mio trademarks as your product name, service name, or company name. Real-time traffic alert.
- * Do not use product, service, or company names that could be confused with any Mio trademark.
- * Do not mimic or copy Mio product packaging, or advertising.
- * Do not use Mio trademarks more prominently than your product or service
name. You should maintain a visual distinction between your company and product name and any Mio trademark.
- * Do not create or use any logos that include a Mio Trademark unless your use is pursuant to a license from MiTAC Europe (for example, do not create your own MioMap™ logo).
Do not use the Mio logo, MioMap™ logo, or any other Mio logos, symbols, or icons on or in connection with products, packaging, manuals, promotional/advertising materials, or web sites for any purpose except where you have written permission from MiTAC Europe.
Endorsement or Sponsorship
Do not use any Mio Trademark in any manner that expresses or implies affiliation with MiTAC Europe, sponsorship, endorsement, certification, or approval. Do not use any Mio Trademark in such a manner that it appears MiTAC Europe is legally associated with your company. You must display your company name more prominently than any Mio Trademark on all materials.
Do not manufacture, sell, or give away merchandise items such as T-shirts, mugs, etc. bearing any Mio Trademark, including logos, except pursuant to an express written permission from MiTAC Europe.